Google Business Profile Optimization Tips

Written by John LeMay

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Google Business Profile

Google Business Profile Optimization Tips

Help your business get more exposure on Google with these Google Business Profile optimization tips. After you have a Google Business profile set up, you need to make sure it is optimized. This way, you can maximize your local coverage online and help ensure potential customers are seeing your business online.

Encourage clients to leave reviews: Positive reviews will improve your ranking and help your business attract future customers.
Post once per week: Create a reminder to post on a regular basis to your Google Business Profile. Or, email me and we can discuss doing this on your behalf.
Use relevant keywords on your website: Use keywords that accurately describe your business and the services or products you offer. Imagine what people will type into Google when they are trying to find the service or product you sell. Those words need to be on your website so potential customers can find you.
Create high-quality content: Provide valuable information that potential customers are searching for, such as blog posts,r how-to guides, or FAQ sections on your website.
Get listed in online directories: Register your business on local directories, such as Yelp or Yellowpages, to increase your online presence. There are about 70 core directories you can use to advertise your business both locally and more broadly.
Participate in local events: Attend and sponsor local events to increase brand awareness and build relationships with your potential customers. But, you have to ensure your business gets listed and linked to on the event website and social media accounts.
Offer promotions and deals: Create special offers or discounts to attract both new customers and encourage repeat business.
Engage with customers: Respond promptly to customer inquiries and reviews. This will help you to build trust and establish a positive reputation.
Turn on Messaging: Make sure potential customers can quickly ask you questions through your Google Business Profile.